All conceptsSelf-initiated concept · Not a client project
Pulse Athletics
A gym site with a heartbeat.
- Industry
- Fitness
- Format
- Gym & studio concept
- Typography
- Geist (condensed weights)
- Status
- Design exploration
pulse-athletics.com
PULSEClassesCoachesPricingFree trial
Move
louder.
Today
06:30HIIT Burn4 spots
12:15Strength LabFull
18:00Ride 456 spots
19:30Box Fit2 spots
Claim your free passNo contract
The challenge
Boutique gyms compete on energy. How do you make someone feel the class before they book it?
Our approach
High-contrast, kinetic typography, a live class timetable and a trial-pass offer front and centre.
Key design decisions
- 01
Kinetic type
Oversized, condensed headlines move with the scroll, like music on a playlist.
- 02
Schedule as hero
Today's classes sit above the fold, because that's what members actually come for.
- 03
One clear offer
A free trial pass is the single conversion goal on every page.
Colour palette
Black · #0B0B0B
Signal · #FF3D2E
Chalk · #F1F1EE
Iron · #3A3A3A
Want a website like this? Let's talk about your business.
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