All conceptsSelf-initiated concept · Not a client project
Atelier Noma
A tasting menu, told like a story.
- Industry
- Fine dining
- Format
- Restaurant website concept
- Typography
- Instrument Serif + Geist
- Status
- Design exploration
atelier-noma.com
Menu · StoryAtelier NomaReserve
Spring · Twelve courses
A tasting menu,
told like a story.
Fri 14 · 2 guests · 20:00Book table
The challenge
How would a seasonal, twelve-seat restaurant feel online if the site were as considered as the food?
Our approach
An editorial, scroll-led experience where each course unfolds like a page in a menu, with reservations always one tap away.
Key design decisions
- 01
Editorial rhythm
Large serif typography and generous margins slow the visitor down, the way a good dinner does.
- 02
Booking first
A persistent reservation button and a two-step booking flow remove friction at the moment of intent.
- 03
Warm, low light
A candle-lit palette of ember, cream and charcoal sets the mood before a single photo loads.
Colour palette
Charcoal · #1A1512
Ember · #C8553D
Cream · #F2E8D8
Olive · #6B6A3A