All conceptsSelf-initiated concept · Not a client project
Halden Clinic
The calmest front door in healthcare.
- Industry
- Healthcare
- Format
- Clinic website concept
- Typography
- Geist + Instrument Serif
- Status
- Design exploration
halden-clinic.com
HaldenTreatmentsPricingOur teamBook a visit
Private clinic · Same-week appointments
Care that feels calm from the very first click.
General healthPhysiotherapyDermatologyCheck-ups
Book in under a minute
Physiotherapy · 45 min
Mon
Tue
Wed
Thu
09:00
11:30
14:15
Confirm booking
The challenge
Private clinics often feel either clinical or salesy. Could a site feel reassuring and still drive bookings?
Our approach
A soft, human interface with plain-language treatment pages, transparent pricing and booking in under a minute.
Key design decisions
- 01
Calm by default
Muted sage tones, rounded forms and plenty of space lower anxiety on arrival.
- 02
Plain language
Every treatment page answers what, how long, how much and what next, in that order.
- 03
Accessible first
High contrast, large tap targets and full keyboard support for every patient.
Colour palette
Sage · #A7C4B5
Pine · #1F3D33
Linen · #F5F2EC
Clay · #D9A38B