Ekho
Sound, taken apart.
- Industry
- E-commerce
- Format
- Online store concept
- Typography
- Geist + Geist Mono
- Status
- Design exploration
New · Ekho Over
Hear every layer.
Noise cancelling that keeps the world out, and a week of battery between charges.
The range
Three products. Every one taken apart, so you know what you are buying.
Look inside
Scroll, and it comes apart.
Every product page shows the drivers, the battery and the boards inside, with what each part does in plain words.
The challenge
Online, nobody can pick a product up. How does a store selling €300 headphones give buyers the confidence they would get from holding them?
Our approach
A clean, product-led store where every product comes apart as you scroll, showing the drivers, battery and boards inside, with the bag and checkout always one tap away.
The full homepage
Every section, top to bottom
New · Ekho Over
Hear every layer.
Noise cancelling that keeps the world out, and a week of battery between charges.
The range
Three products. Every one taken apart, so you know what you are buying.Look inside
Scroll, and it comes apart.
Every product page shows the drivers, the battery and the boards inside, with what each part does in plain words.
The product page
Buyers can't hold a product online, so we let them look inside it. Scroll and each product comes apart to show what the price pays for.
Scroll or tap a product
Key design decisions
- 01
Show what's inside
Scroll and the product separates into an exploded view, each part explained in plain words. Buyers see exactly what the price pays for.
- 02
Checkout never far away
Add to bag sits beside every product and in every exploded view, and a small confirmation keeps people shopping instead of leaving the page.
- 03
The product is the colour
A quiet stone-grey stage and dark ink let graphite and aluminium stand out, with one electric blue reserved for buying.
